Personalisation & recommendations
Overview
Xiam works with Mobile Operators to automatically make highly relevant, personalised mobile experiences a reality for each individual subscriber. Xiam proactively drives improved user experience through content discovery and recommendations techniques. The Xiam solution uses advanced discovery techniques, a 360° view of all available assets and a sophisticated recommendations engine to bring relevant offers to each individual user.
Discovery and recommendations
With so much content on offer and the limited form factor of mobile, you need to guarantee a relevant and enjoyable experience for your users. Xiam ensures customers don't get bogged down in a sea of information and opens up the possibilities of mobile delivering real and verifiable increases in ARPU and usage of services.
Xiam enables Mobile Operators to:
- Proactively promote discovery and usage of content and services through personalised offers to individual subscribers
- Find the right audiences for content and services
- Bring compelling and relevant offers to customers with real-time recommendations technology
- Help users discover content and promotions that they might not otherwise have reached
Personalisation
Xiam is a Discovery and Personalisation hub to help operators understand consumer behaviour across a range of channels. Xiam improves user experience by learning from customer interactions and presenting highly relevant, personalised one-to-one offers to match customer needs.
- A strategic approach to learning what customers' needs are
- Responding to them over any channel — mobile web, fixed web, any IP channel — and within any service
- Begin with content targeting and personalisation and gradually add more services to the hub
- Discovery techniques and recommendations across all channels — not just mobile
- Easily integrated across all services and channels
Contact Us
Please contact us if you would like to schedule a demo or talk to us in more detail about Xiam.
